About us

Today’s geek is next to impossible to recognise. They haven’t got the be-spectacled visage, nor the wimpish spaghetti arms and braces, traditionally associated with the aesthetic.

In fact, the modern male geek is likely the guy sitting next to you on the tube or the person serving you your flat white. Actually, it is our belief at Geek Tragedy that most people, give or take a few, are concealing an inner Geek.

But why hide it! The founding philosophy here is that “cool” is no longer well…. cool. Frankly, you’re far more interesting in our books if you’re nurturing an interest in something kind of nerdy.

At Geek Tragedy we think nerds are hot. If reading is sexy again and Argyll sweaters are on runways, geeks are surely the new heartthrobs? “Wear your geekiness with chest!” we say.

Designed and manufactured in the UK, our brand takes great pride in dressing geeks, globally. Our designs are niche, but so are their wearers. Shop them here.